What is a 0% APR with Equal Monthly Payments financing offer?

For this financing offer, the interest rate is 0% APR on qualifying purchases until paid in full. The minimum monthly payment is based upon the 0% APR, the number of months in the offer and the purchase amount. If all payments are made on time, the payments will pay off the promotional balance by the end of the promotional period. The total amount of such payments will not exceed the eligible purchase amount. If you do not make at least the required minimum payment by the due date, you will be assessed a late fee.